There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

Jeff Bezos
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More Quotes By Jeff Bezos
  1. I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't resourceful.

  2. Position yourself with something that captures your curiosity, something that you're missionary about.

  3. The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money.

  4. If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time...

  5. No business can continue to shrink. That can only go on for so long before irrelevancy sets in.

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